Marketing Intelligence Practice

The Science of Why:

Deeper Insights. Inspired Solutions.

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Isobar Marketing Intelligence is a practice area of Isobar, a first-in-class global digital agency. We are recognized for our segmentation and emotional testing approaches; we operate as a full-service marketing consulting and research firm. Our mission is to help brands fully understand their consumers in ways never before possible. We do this by bringing together emotional, behavioral and cognitive sciences which, when combined with the creative talents of our Agency, generate profound insights and inspire unique strategies and solutions.

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MindSight:
A Unique Tool For Understanding

Emotion provides the energy behind virtually every behavior we engage in, every day of our lives. MindSight® accesses the emotional brain. And new insights have proven the more rapid the exposure to a stimulus, the more rapid the reaction to that stimulus and the more emotional the response to that stimulus. That's precisely why Dr. David Forbes set out to create this tool that transcends consumers' barriers to uncover the emotional forces that motivate their every behavior.

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