Isobar Marketing Intelligence

Marketing
Intelligence
Practice

Capabilities

Isobar Marketing Intelligence identifies, develops, and helps implement data-driven and transformational brand, product and marketing strategies.

  • Segmentation & Targeting

    Holistic, comprehensive understanding of target segments and how to reach them.

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  • Brand & Positioning

    A differentiating positioning, detailed in terms of 8 key components, brought to life creatively.

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  • Journey Mapping

    Identification of key “moments of truth” in the buyer journey, specifying messages and media to use at these times.

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  • Communications Development

    Blending rational and emotional techniques to evaluate a variety of communications.

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  • Product & Pricing Strategy

    Optimization, launch planning and forecasting of new products and services.

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  • White Space Exploration

    Identification of opportunities based on consumers' latent or evolving beliefs, motivations, values and behaviors.

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Work

  • Tivity Health

    Transforming a fitness program into a lifestyle brand.

    See the work
  • Panera Bread

    Integrating attitudes, needs and emotions to define the Panera brand.

    See the work
  • Yankee Candle

    Bridging the gap between actual and aspirational style.

    See the work

Want to learn more?

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Deeper Insights.
Inspired Solutions.

At Isobar we believe in experience-led transformation. Humans are incredibly instinctive and emotional creatures. The pathway to building positive brand emotions is primarily through a brand experience that consistently exceeds and resets expectations. By fusing insights with design and technology we help brands define their look, feel and behaviors until the experience, product and communications are just right, for the right consumers, all the time.