Director, Research & Strategy
Amit brings over 20 years of market research experience to Isobar. Since starting his research career in 1993, he has led initiatives for clients both domestically and globally, specializing in segmentation, brand messaging/positioning, brand health monitoring and choice analysis. He has extensive training in both statistical and tabulation methods, as well as sound knowledge of technology with SPSS. Amit holds an M.S. from the University of Massachusetts with a concentration in Marketing Management and Research Methods.