Director, Research & Strategy
Jennifer joined Isobar in 2012 and has over 15 years of experience in market research and brand strategy development specializing in consumer segmentation and brand positioning.
As a Director, Jennifer works closely with her clients to ensure research findings are insightful and used to drive profitable business decisions.
Jennifer brings to Isobar’s Marketing Intelligence Practice extensive experience leading global studies and leveraging research to drive social media and communications strategies from her tenure at Ketchum, a top global communications firm.
Jennifer received her B.A. from Wake Forest University.
ADP, Bayer Healthcare, Church & Dwight, CVS, Diageo, Helen of Troy Home and Health, Panera Bread, Zicam