Jeremy Pincus

Vice President
Jeremy Pincus photo

Focus on emerging methods for measuring emotion and motivation.

Jeremy co-created Isobar’s award-winning emotion science technique, MindSight®, and is currently working with Isobar’s Nowlab to optimize digital solutions with neuro and biometric UX testing of AR and VR experiences. He is affiliated with the Society for Psychophysiological Research, the Tufts Emotion, Brain, and Behavior Lab, and is certified by the Paul Ekman Group in the analysis of facial micro-expressions. His clients have included the US Department of Health and Human Services, the Federal Office of Personnel Management, The SCAN Foundation, private equity firms, and leading insurance carriers. Prior to Isobar Marketing Intelligence, Jeremy was Director of Research and Product Development at John Hancock.