Laurie joined Isobar’s Marketing Intelligence Practice in 2015, allowing her to return back to her original passion of studying consumer behavior from a marketing and psychological perspective. Her love of the two began as a student at Southern Methodist University, where she earned dual degrees in marketing and psychology. Laurie has traveled the country and consulted with leading food and beverage manufactures regarding millennials, changing family dynamics and best practices for innovation, marketing and research for kids and families. She is a frequent speaker at many industry events on innovation, food marketing and research. She has been published in Brandweek, Prepared Foods Magazine and School Nutrition Magazine and was previously Vice President Account Director at Ogilvy & Mather NY.