Peter Krieg

Vice President
Peter Krieg Photo

Helping clients grow sales, profits and equity.

Recognized as one of America’s leading marketers, Peter was the co-founder of Copernicus, which is now Isobar Marketing Intelligence. Prior to that he was Managing Partner at with Yankelovich Clancy Shulman. His clients have included Procter & Gamble, General Motors, Saks Fifth Avenue, Amazon, Diageo and Exxon Mobil. He is the co-author of “Counterintuitive Marketing,” one of the top five books in marketing, translated into 5 languages, and most recently “Your Gut Is Still Not Smarter Than Your Head.” Watch his most recent webcast, “Turning Robust Marketing Intelligence into Revolutionary Marketing Programs,” on-demand. Peter is a graduate of the University of Notre Dame.