Director, Research & Strategy
Seth joined Isobar in 2013 and has more than 15 years of experience in designing and implementing market research programs that deliver strategic business guidance for clients in the US and internationally. He is skilled in directing a broad range of research initiatives (segmentation, branding, product development, communications testing, biometrics) across diverse industries including package goods, pharmaceuticals, and financial services. Seth holds an MA in Sociology and in History from the University of Chicago. He earned a BA in in Sociology and Urban Studies from the University of Pennsylvania.