Delivering breakthrough analytics to drive results.
Teressa is significantly responsible for our proprietary analytic models, including market segmentation, database modeling, positioning strategy simulations, conjoint/discrete choice experiments, and our Brand Equity Model. She also is expert in fusing survey data and segmentation results to third party and customer databases for activation in media planning, direct marketing, and CRM initiatives. Before joining us, Teressa was with ACNielsen BASES, where she worked internationally, and developed international skills still in use today. She has a B.A. in International Business and French from Grove City, and a Master of International Management from Thunderbird.