Marketing Intelligence Practice Capabilities
The Sciences of Why
Isobar Marketing Intelligence identifies, develops, and helps implement data-driven and transformational brand, product and marketing strategies.
Unambiguous guidance on who to target, their motives, the brand’s addressable occasions, and how to reach them with paid, owned, and earned media.
A compelling and differentiating positioning, detailed in terms of 7 different components, and fleshed out creatively.
Optimization, launch planning, and forecasting of new products/services.
The complete Buyer Journey, identifying the key “moments of truth,” and specifying the messages and media to use at these times.
Evaluation of different communications, from ads to websites, using a suite of special tools that includes biometrics and forecasting of behavioral response.
White Space Exploration
Identification of emerging or "hidden" business opportunities, based on consumers' latent or evolving beliefs, motivations, values, and behaviors.