Marketing Intelligence Practice Capabilities

The Sciences of Why

The Sciences of Why

Marketing Intelligence Practice Capabilities

Isobar Marketing Intelligence identifies, develops, and helps implement data-driven and transformational brand, product and marketing strategies.

Segmentation​ & Targeting

Unambiguous guidance on who to target, their motives, the brand’s addressable occasions, and how to reach them with paid, owned, and earned media.

Brand​ & Positioning

A compelling and differentiating positioning, detailed in terms of 8 key components, brought to life creatively.

Journey Mapping​

The complete Buyer Journey, identifying the key “moments of truth,” and specifying the messages and media to use at these times.

Communications Development

Evaluation of different communications, from ads to websites, using a suite of special tools that includes biometrics and forecasting of behavioral response.


Optimization, launch planning, and forecasting of new products/services.

White Space Exploration

Identification of emerging or "hidden" business opportunities, based on consumers' latent or evolving beliefs, motivations, values, and behaviors.

Our global scope
Engagements in 40+ countries within the past five years alone.

Emotion provides the energy behind virtually every behavior we engage in, every day of our lives.

MindSight® accesses the emotional brain. And new insights have proven the more rapid the exposure to a stimulus, the more rapid the reaction to that stimulus and the more emotional the response to that stimulus. That's precisely why Dr. David Forbes set out to create this tool that transcends consumers' barriers to uncover the emotional forces that motivate their every behavior.

Motivational Profiling

Targets unconscious emotional aspirations and frustrations providing critical insights for marketing to the emotional end benefits.

Our Unified Model of Human Motivation identifies the specific emotions driving consumer behavior – explaining why consumers act as they do.

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Experiential Discovery

Targets pre-conscious sensory-emotional desires providing critical insights for marketing to the user experience.

MindSight® Experiential Discovery uncovers deep emotional realities for consumers before, during, and after connecting with your brand using the Louvain statistical technique.

MindSight Direct

The power of emotion now at your fingertips, literally. Introducing MindSight® Direct.

Emotions are important, but it's emotional motivations that drive category usage, product trial, and brand loyalty. And, creating effective advertising, successful products, and extraordinary brands are all about evoking the right emotions (not just any emotions).

The Direct version of our award-winning MindSight® technology gives you the speed necessary to make decisions quickly and win in this “fail fast” world of marketing.


  • Fast and inexpensive -10x faster at less than 20% of the cost
  • Simple step-by-step administrator experience
  • Customizable elements such as audience, demographics and questions
  • Flexibility of running as a standalone study or being part of a broader initiative
  • Validation in applied-neuroscience approach and metrics
  • Norm-based results using the MindSight® normative database


  • Interactive results dashboard with downloadable report and data file
  • Dynamic analysis of the results with full description of motives, images and word association results


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Learn more about MindSight