Emotion provides the energy behind virtually every behavior we engage in, every day of our lives.

MindSight® accesses the emotional brain. And new insights have proven the more rapid the exposure to a stimulus, the more rapid the reaction to that stimulus and the more emotional the response to that stimulus. That's precisely why Dr. David Forbes set out to create this tool that transcends consumers' barriers to uncover the emotional forces that motivate their every behavior.

MindSight Motivational Profiling

Targets unconscious emotional aspirations and frustrations providing critical insights for marketing to the emotional end benefits.

Our Unified Model of Human Motivation identifies the specific emotions driving consumer behavior – explaining why consumers act as they do.

MindSight Experiential Discovery

Targets pre-conscious sensory-emotional desires providing critical insights for marketing to the user experience.

Uncovers deep emotional realities for consumers before, during, and after connecting with your brand using the Louvain statistical technique.

Introducing: MindSight Direct
MindSight Direct

The power of emotion now at your fingertips, literally. Introducing MindSight Direct.

Emotions are important, but it's emotional motivations that drive category usage, product trial, and brand loyalty. And, creating effective advertising, successful products, and extraordinary brands are all about evoking the right emotions (not just any emotions).

MindSight Direct uses the power of Isobar’s proprietary, emotional measurement tool, MindSight, to give brands the award winning technology coupled with speed and flexibility they desire.

What You Get

  • Fast and inexpensive -10x faster at less than 20% of the cost
  • Simple step-by-step administrator experience
  • Customizable elements such as audience, demographics and questions
  • Flexibility of running as a standalone study or being part of a broader initiative
  • Validation in applied-neuroscience approach and metrics
  • Norm-based results using the MindSight® normative database

The End Result

  • Interactive results dashboard with downloadable report and data file
  • Dynamic analysis of the results with full description of motives, images and word association results


Contact us: mindsight@isobar.com