MindSight® accesses the emotional brain. And new insights have proven the more rapid the exposure to a stimulus, the more rapid the reaction to that stimulus and the more emotional the response to that stimulus. That's precisely why Dr. David Forbes set out to create this tool that transcends consumers' barriers to uncover the emotional forces that motivate their every behavior.
Our Unified Model of Human Motivation identifies the specific emotions driving consumer behavior – explaining why consumers act as they do.
Uncovers deep emotional realities for consumers before, during, and after connecting with your brand using the Louvain statistical technique.
The power of emotion now at your fingertips, literally. Introducing MindSight Direct.
Emotions are important, but it's emotional motivations that drive category usage, product trial, and brand loyalty. And, creating effective advertising, successful products, and extraordinary brands are all about evoking the right emotions (not just any emotions).
MindSight Direct uses the power of Isobar’s proprietary, emotional measurement tool, MindSight, to give brands the award winning technology coupled with speed and flexibility they desire.
What You Get
The End Result
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