Isobar, Gold Sponsors at TMRE 2018
Isobar is back as Gold Sponsors at TMRE 2018 in Scottsdale, Arizona! In addition to having a large presence in the expo hall (booth 201/203), Eric Paquette will be kicking off Day 1 by moderating a panel during the CPG/Retail Industry Breakfast at 8AM. Later in the day he'll take the main stage to discuss how retail brands can transform to meet unique behaviors and expectations of the new shopper generation.
On Day 2 during the morning Networking Break, Amit Ghosh will show how fast and easy it is to set up and launch a study with our DIY emotion measurement tool, MindSight® Direct.
Transform or Die: The Dire Need for Digital and Experiential Transformation in Retail
Eric Paquette | Tuesday, October 16 | 2:30PM | Track 5
There are key differences in the behaviors and expectations of shoppers of "tomorrow" and the immediately profitable shoppers of today. Learn about this new generation’s needs and expectations from retail and digital shopping experiences and how brands can transform to survive.
Younger shoppers aren’t “growing into” the segments of older counterparts. They’re maintaining unique behaviors and expectations.
Shoppers today demand a streamlined, personalized retail experience, a progressive digital experience, and an aligned set of company values.
Retail is not dead. However, brands that avoid transformation are sure to fail.
Fast, Cheap, and DIY: Uncovering Emotions that Matter to Optimize Product Launches
Amit Ghosh | Wednesday, October 17 | 10:20AM | Track 7 in the Expo Hall
In this demo, we’ll show you how fast and easy it is to set up a study with our new “DIY” tool, MindSight® Direct, which allows users to launch a study for about $5K. The results are delivered “real time” via dashboard reporting – giving you the depth of insight and speed necessary to make critical decisions about your brand.
MindSight®, Isobar’s award-winning proprietary System 1 tool, uncovers specific subconscious emotions that produce excitement about products or experiences, driving consumers to try new products, to choose one brand over another, or to keep watching an ad.