TMRE 2017 Presentation: Translating Emotion Sciences Into Digital Experiences
As with most market research events in 2017, much of the discussion at TMRE 2017 focused on measuring consumer behavior in effort to better engage and influence them. And with that, there’s a lot of discussion around how suppliers, like Isobar, can help brands do just that.
Isobar Marketing Intelligence returned to TMRE as Gold Sponsors for another year. Our double-wide booth allowed for plenty of space to showcase the latest and greatest emotion measurement techniques. This included our Communications Testing Solution, which uses biometrics (EEG, EMG, GSR, etc.) to passively measure experiences from websites to VR/AR. Attendees also enjoyed creating and running their own research studies through our self-service emotion measurement platform, MindSight Direct.
Vice President, Jeremy Pincus took to the stage to present our work with health and vitality client, Tivity Health. Here he explained how Tivity was challenged with expanding the brand and increasing member engagement for SilverSneakers, their community fitness program specifically designed for older adults. Jeremy shared how Isobar used System 1 segmentation insights to drive omni-channel acquisition, engagement, and brand advocacy and how those insights influenced the brand's digital strategy and activations.