Isobar Marketing Intelligence

Emotions Drive
Decisions

Insights have proven the more rapid the exposure to a stimulus, the more rapid the reaction and the more emotional the response. We created MindSight® to access the emotional brain and transcend consumers' barriers. Uncovering emotional forces that drive category usage, product trial, and brand loyalty.

View Video

Putting MindSight Into
Practice

We easily integrate MindSight into each of our capabilities to strengthen insights and assess:

  • Category Needs

    Whether it be for business planning, overall strategy or unmet needs/white space. We do this for overall categories or in segmentation to understand how emotional motivations vary by segment.

  • Brand Drivers

    In brand strategy, competitive analysis and positioning work, it’s imperative to understand the level and nature of emotional connections customers have to a brand. We do this in brand equity or brand tracker research.

  • Communications Strength

    Evaluating and optimizing campaigns, websites, product/user experiences. We use communications testing to understand the level and nature of emotions evoked by communications and experiences.

Techniques

There are different MindSight techniques that can help reach your goals depending on your needs. Let’s discuss a solution that’s just right.

Motivational Profiling

Reveals emotional drivers that trigger consumer behaviors and ultimately, purchases. By targeting aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.

  • Identify key emotions that motivate your targets or segments to act.
  • Tailor your marketing efforts to speak to specific emotions that resonate with your audience.

Experiential Discovery

Reveals the desired or expected emotional experiences in the moment of consumption.

  • Understand how consumers actually experience your brand in-the-moment.
  • Identify the emotional associations that your product or service naturally elicits, and whether they reflect your brand strategy.

MindSight Direct

The Direct version allows you to launch your own survey and get results fast and efficiently.

  • Fast and inexpensive studies that you set up, customize and launch on your own with a simple step-by-step admin experience.
  • Enjoy the flexibility of running ad hoc studies or linking and redirecting to another. Use your own sample or purchase from us.

NeuroLab

Measuring the effectiveness of virtual and augmented reality experience for brands

Tivity Health

Transforming a fitness program into a lifestyle brand.

Want to learn more?

Send us your information and we'll get in touch.

* First Name is required
* Last Name is required
* Email Address is required
* Company is required
* What's your question? is required

Thank you!

We will not share your contact information, nor use it for marketing purposes without your expressed prior consent.

Ensure you receive requested email updates by adding insights.us@us-isobar.com to your safe senders' list. You can unsubscribe at any time

Back

Something went wrong

Your message was not submitted to our team. Please contact us at info@us-isobar.com

Back

Deeper Insights.
Inspired Solutions.

At Isobar we believe in experience-led transformation. Humans are incredibly instinctive and emotional creatures. The pathway to building positive brand emotions is primarily through a brand experience that consistently exceeds and resets expectations. By fusing insights with design and technology we help brands define their look, feel and behaviors until the experience, product and communications are just right, for the right consumers, all the time.

We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookie Policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

I Accept Cookies