Isobar Marketing Intelligence

Emotions Drive

People are not machines. People are driven by emotion. Emotion drives choices. Purchases. Behaviors. And you have only a split second to appeal to someone’s emotions. Our MindSight tool helps you do exactly that.

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Putting MindSight Into

We use MindSight to assess:

  • Wants and Needs

    We uncover the wants and needs that people won’t or cannot express. We identify the positive emotions that might pull different segments of consumers toward your category and brand -- and the negatives that might push them away.

  • Brand Drivers

    We figure out how your brand can forge deeper relationships with people by connecting with them emotionally. Only by matching consumers’ unexpressed wants and needs to your own brand can you craft a positioning and message that resonates. We unearth these consumer insights with brand equity or brand tracker research.

  • Your Brand Story

    We help you create an experience that delivers on your brand positioning – across every touchpoint where your audience finds you in the digital world. We test to understand the level and nature of emotions evoked by your brand communications and experiences.


There are two MindSight techniques – completely digital, remarkably fast, and exceedingly flexible – that can help reach your goals depending on your needs. Let’s discuss a solution that’s just right.

Motivational Profiling

Reveals emotional drivers that trigger consumer behaviors and ultimately, purchases. By targeting aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.

  • Identify key emotions that motivate your target consumers to act in ways that matter to your business.
  • Understand the emotional motivations that draw consumers to your brand over the competition.
  • Tailor your marketing efforts to speak to specific emotions that resonate with your audience.
  • Use it on its own or incorporate it in a broader research initiative – to capture business critical insights.
  • Also available in an online DIY platform called MindSight Direct which allows you to launch your own survey and get results – in a matter of hours.

Experiential Discovery

Designed specifically to uncover emotions “of the moment,” this technique focuses on discovering real-time emotional payoffs from brand/product experiences.

  • Understand how consumers feel while being exposed to your product/service experience.
  • Identify the emotional associations that your product or service naturally elicits, and whether they reflect your brand strategy.
  • Uncover how emotions can vary across the customer journey


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Deeper Insights.
Inspired Solutions.

At Isobar we believe in experience-led transformation. Humans are incredibly instinctive and emotional creatures. The pathway to building positive brand emotions is primarily through a brand experience that consistently exceeds and resets expectations. By fusing insights with design and technology we help brands define their look, feel and behaviors until the experience, product and communications are just right, for the right consumers, all the time.

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